Where is my food from?

Strange question, no?

uhh- yah, Cas my food comes from the oblivious, Ralphs, Whole Foods, Trader Joes, QFC (for my Seattliets). Here’s the thing- 10/10 the broccoli I’m picking off the shelves traveled no less than 6 days to get into my hot little hands. 


According to CUESA, “In order to transport food long distances, much of it is picked while still unripe and then gassed to “ripen” it after transport, or it is highly processed in factories using preservatives, irradiation, and other means to keep it stable for transport and sale. Scientists are experimenting with genetic modification to produce longer-lasting, less perishable produce.”

So what? What’s the fuss? I’m still eating my greens, right?

With our produce being almost a week in age, combined with the hours in cold storage, and handling we’ve lost up to 45% of its nutritional value.  In short- those Brussels sprouts your daughter already didn’t want to eat aren’t as healthy as you thought they were.

So what’s the solution?? Simple, utilize your local marketplace when available. Local vendors have instrumentality less time to your table (farm to table, haaa). Now, you’re understanding why that new spot in Williamsburg is OD steep on your wallet.   

Farmers markets have less of a chance of food contamination. Due to the closeness in proximity, you aren’t ingesting all the issues that might arise upon washing, shipping and distribution. Most of the time you are actually speaking to the person who is growing your food. Being that this is their craft, they typically love giving you a full rundown on what their practices are when it comes to raising and harvesting the crops.

Feel confident in asking questions, you wouldn’t but regular gas in a McLaren P1 treat your machine with the same respect.


NYC Locals:

Stay tuned for some of my recommendations/ where I typically shop. 

For some numbers on to shed some light on travel time from a corporate market to a farmers market in San Francisco, CA see below. All of the below is pulled from CUESA’s site.

Terminal Market vs. Ferry Plaza Farmers Market

  • Apples: 1,555 miles vs. 77 miles

  • Tomatoes: 1,369 miles vs. 117 miles

  • Grapes: 2,143 miles vs. 134 miles

  • Beans: 766 miles vs. 101 miles

  • Peaches: 1,674 miles vs. 173 miles

  • Winter Squash: 781 miles vs. 98 miles

  • Greens: 889 miles vs. 99 miles

  • Lettuce: 2,055 miles vs. 102 miles


“How Far Does Your Food Travel to Get to Your Plate?” CUESA, cuesa.org/learn/how-far-does-your-food-travel-get-your-plate.